(Tony Car Show via SWNS)
By Jake Meeus-Jones
Commuters fear that they will lose their jobs after an artificial intelligence company has launched a “gross” sign around London and encouraged businesses to “stop hiring people.”
Artisan, an AI startup founded in 2023, recently won $25 million in quest to build a company powered by AI-Employees, known as Artisans.
Their viral billboard campaign has been seen in American cities and is now appearing around the London Underground.
Head Tool Billboard hasn’t worked well with many people working in the industry, but some say it’s “good staged.”
Another sign shows the front and center of AI employees with text that read “The artisans won’t wfh in Ibiza next week,” causing rage.
(Tony Car Show via SWNS)
Jamie Vaughan, managing director of marketing firm Signifly, said in a LinkedIn post that they consider the ads “all of the current technological discourse about AI and work is wrong.”
He added to the post: “Here is a company that literally promotes human cooperation and the elimination of creativity.
“The idea that we should celebrate replacing “craftsmen” (actually skilled humans) with “employees” in AI is at odds with everything I believe in business success.
“Real innovation is built on people working together, challenging each other and on each other’s ideas.
“It is also perfectly possible to do great work at home or remotely.
“We need to use AI to enhance human creativity and collaboration.
“A hard pass in this dystopian vision of work.”
(Tony Car Show via SWNS)
In response, many LinkedIn users opposed Jamie’s post, claiming that the campaign worked.
One user said, “Even so, it sparked you. A fully staged ad by artisans.”
The co-founder of Customer Experience Agency said, “This is the exact response they want!!! I argue that the ads are doing exactly what it is trying to do… Humanoids work for LinkedIn.”
The third states: “What’s worse than being spoken is that it’s not being spoken.
The fourth reluctantly said, “It’s actually awful. But sadly, it did the job.”
However, many felt that the campaign was too pushed to the idea that “every attention is still being noticed.”
The senior product designer said, “I know that some people agree that ‘negative attention is still paying attention,’ but this is a peek at my personal, professional pet – is hatred worth it?
“I would rather talk about the good work we do, rather than relying on anger food…”
Another addition: “It seems that ragebait worked every time in many posts here, but honestly, is it worth the risk?”
