“There’s been a huge increase in content generated by pure AI, especially video posts. Creators use it the same way as shortcuts, but the exact numbers vary greatly depending on the platform’s mitigation policy. “AI can increase creativity and streamline content production, but its spread risk can mask the efforts of the original creator and reduce vision and revenue.”
The rise of AI brings complexity to maintaining the rights of creators and ensuring fair rewards for the original content, Venkatraman added. The key challenges include accurately identifying the subtle forms of AI operations and preventing careless promotion of duplicate content, he said.
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In India, there is a significant increase in content generated by AI, especially videos. According to creators and industry executives, unidentified growth in AI-driven content could reduce the revenue of the original creator by about 15-20% as user engagement has diluted.
YouTube is cracking down on mass-produced or repeated content, including videos generated by AI, especially videos that mimic trends without adding original views or commentary. The updated monetization policy is intended to highlight the originality and reliability of the creator, even if it uses several AI tools. However, the final product must reflect a unique perspective and value.
Calling YouTube will move entertainment creator Ayushi Rai to either have a chunk that is currently generated by AI, especially in narration and podcast script-based reels, or at least A-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai-Ai “The problem isn’t just volume, it’s about speed and scale. AI can stir 10 videos in the amount of time it takes for a human creator to make one.
Creating content is often engaging, but extremely demanding. According to technology creator Dhananjay Bhosale, automation with AI has made it difficult for human creators to break through algorithms and gain views and engagement.
“It affects brand deals. Many of us rely on income. Meta asks creators to create whether the content uses AI in any format. Twitter provides context labels or fact checks. There is even more realistic visuals and voices,” Bossare said.
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A ShareChat spokesperson said, “We have seen strong adoption of AI tools among creators in both short videos and microdramas. A sophisticated content moderation system continues to ensure that this growing wave of AI-generated content is in line with community standards.”
Dipankar Mukherjee, co-founder of AI-powered Studioblo, agrees that check and balance systems are beginning to emerge, but said that such content, created on scale, leads to audience trust, rather than simply leading to eye loss.
Some industry experts said that misuse of AI can go beyond just a dent opportunity for the original work.
According to Rahul Regulapati, founder of Galleri5, a platform for AI-powered marketing solutions, these tools can help you create misleading content.
Umesh Bude, Chief Technology Officer at Pocket Entertainment, said: “We are at a transformative point in the content ecosystem where AI-generated content is becoming increasingly common across platforms. AI is undoubtedly contributing to the surge in content volumes, both audio and video.
Bude said the main challenge is to distinguish between purely synthetic media and human-driven Ai-Augmented Creation. “We believe that a platform that successfully advocates for the latter will not only cultivate the most vibrant community of creators, but will also be the most attractive to end users.”
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