With CHATGPT and other AI tools at their disposal, some have turned to creating and publishing AI-generated content on their websites in the hopes of the Quick Ranking being gained a boost. However, as Google instructs quality evaluators to assign the lowest quality rating to additional content with lower values, content generated by AI shortens shelf life due to the benefits of organic search. Ultimately, it can lead to the effects of penalties or negative core update algorithms.
That’s not to say there’s no effective way to use ChatGPT in your content marketing strategy, but there are major limitations when you’re trying to create valuable content for both users and search engines.
1 5 Effective Ways to Use AI in Content Creation. Content Planning
A key aspect of content marketing is to publish consistently and publish content, especially when it’s most relevant, to maximize audience reach. AI tools help you identify and predict trends, create publishing schedules, diversify your content and reach your target audience at the most relevant times.
2. Content Ideas
If you have a writer’s block or want a list of fresh topics to consider, AI can provide lots of interesting ideas for new content. Humans need to conduct keyword research because keyword demand data is limited in terms of keyword research capabilities. However, AI can riff through valuable data and start the flow of ideas.
3. Make content clear
When writing content as a subject expert, it’s easy to get lost in weeds with highly technical terms and examples. Not all users, especially potential new customers, know the terminology, so AI can be used to clarify content to potential users with little knowledge. Summarize something in the AI tool at the kindergarten or sixth grade level and for an easy-to-understand overview that can be used as a starting point.
At the same time, it can be difficult to navigate industry jargon and definitions when researching content topics, especially those you are not very familiar with. AI can provide clarity or context and reduce research time.
4. Content overview
After identifying the topic of content and the overall point that it is trying to communicate, AI can use content “chunks”, headings, bullets, and more to generate an outline of the content. However, it is important to treat all kinds of output as a guide and write your own content without relying on the AI generation.
5. Content Summary
AI can shoot blogs and other long content and concisely summarise other marketing channels, including social media, newsletters, videos, and more. This will expand the audience reach of your content while tempting users to click on the site and click on more details. Also, although no research supports this, growth trends to target AI overviews also include a TL;DR summary in which AI can help.
Six AI limits for content creation
AI is an exciting way to save time and increase creativity, but there are definitely some limitations when used to help with organic search performance.
1. Limited EEAT
The basic principles that Google uses to evaluate content are experience, expertise, authority, and trust (EEAT). Google values content that includes real-world experience and relay trust, demonstrating that its creators are industry experts. AI-generated content lacks the personal touch needed to relay EEAT, and AI-generated “experience” cannot capture actual authenticity.
2. Could not capture tone
Human emotions and natural speech are important to establish EEAT and author credibility. AI struggles to capture human tones and shape personal opinions, especially when dealing with sensitive content. When Google quality evaluators evaluate content, one of the factors they consider is who the author is and what their reputation is. Content that does not give Google quality evaluators a sense of the author’s background is highly likely to be considered low quality.
3. Accuracy issues
A recent survey by Chatbase shows that ChatGpt is inaccurate at 12% of the time. Search engines can fully compare the information on the site with the information they collect from the rest of the Internet, and determine what is accurate. Inaccurate information can damage rankings, and a significant amount of incorrect information can cause site quality issues during core algorithm updates.
4. Filler and the First Content
Content generated by AI is more likely to contain “fluff” content that doesn’t provide value but sounds really good. It’s frustrating to sift unnecessary content when visitors ask for information. A lack of value can undermine both the brand’s reputation and rankings.
5. Lack of unique content
AI-generated content fuses content from other websites to create homogenized summaries of what already exists. This is the opposite that a unique, high quality content search engine is looking for.
6. Poor SEO Practices
Because AI has no windows in numeric keyword data and SEO best practices, there is no guarantee that the generated copy will use the highest or correct intent-based keywords. As a result, content generated by AI may overuse, underuse or misuse keywords. Additionally, AI cannot request that you include internal links within content.
There is a place to use CHATGPT and other AI tools, but it is not your only tool. The most reliable assets for creating content for SEO benefits are human copywriters with true human experience.
