“AI has the potential to be a great leveler in India, breaking down language, literacy and access barriers that have historically held people back,” said Sameer Kumar, Country Manager, Amazon India. “When small business owners in tier-3 cities can use AI to create professional product listings in minutes, when students in government schools acquire skills that open doors to new careers, and when customers shop in their local language without having to type, that’s when technology truly works for everyone. We are building AI infrastructure and tools at scale because we believe every Indian deserves to benefit from this transformation, and we are building AI infrastructure and tools at scale to make it happen. We are proud to support the mission.”
Plans to invest $12.7 billion in local cloud and AI infrastructure by 2030: As demand for cloud and AI grows, Amazon will continue to invest in local cloud and AI infrastructure, skills, and innovation to help India become a global technology leader. In May 2023, Amazon announced plans to invest USD 12.7 billion in local cloud and AI infrastructure in India by 2030 across Telangana and Maharashtra states. AWS has many customers in India leveraging agent AI capabilities across the private and public sectors, including DigiYatra, Apollo Tire, and Axis Bank. AWS is focused on upskilling globally, and the company is building a pipeline of skilled talent for the future of agent AI. Since 2017, AWS has trained over 6.2 million individuals in India in cloud skills through several upskilling programs such as AWS Skill Builder, AWS Educate, AWS re/Start and the recently announced new AI courses.
AI for Small Business – Amazon’s AI vision for sellers is focused on reducing effort, removing barriers, and empowering every entrepreneur to operate with augmented enterprise intelligence. The company is introducing tools that make selling online easier for all sellers, regardless of size or location. Together, these AI capabilities enable sellers, especially small and medium-sized businesses, to operate with confidence, plan strategically, and grow faster.
1. Introduced last year, Seller Assistant is a generative AI-powered expert that provides instant answers and directs sellers to relevant resources. We evolved Seller Assistant with agent AI capabilities that help the assistant understand your store, business context, and goals. The Assistant doesn’t just answer; it collaborates with you to constantly analyze and reason, making great advances in the way sellers run their business on Amazon. These features work seamlessly across the sales experience, allowing sellers to move from manually managing tasks to collaborating with an intelligent assistant that works proactively 24/7 to keep sellers in control.
2. Next Generation Seller Central is an intelligent command center where Gen-AI anticipates seller needs, adapts to the way sellers work, and uncovers hidden opportunities through a modern interface with an action center for instant task management and customizable dashboards for intelligent decision-making.
3. GenAI for Listings tools help sellers quickly create high-quality, attractive product listings that customers love. You can do it in minutes by simply sharing a short product description, product image, and website URL. Hundreds of thousands of sellers around the world use these tools and accept AI-generated listing recommendations with no or minimal editing approximately 90% of the time.
4. Creative Studio helps sellers conceptualize and create ads in various formats. Turn product shots into videos and TV commercials into sponsored ads.
5. Video Generator democratizes video advertising, allowing businesses to create high-quality video ads within minutes at no additional cost.
Bringing AI literacy and career awareness to 4 million public school students by 2030 – Amazon plans to bring AI literacy and career awareness to 4 million public school students by 2030. This includes AI curriculum, hands-on experiments, career tours, and teacher training. This initiative supports the Government of India’s National Education Policy 2020 and helps students, especially from underserved communities, prepare for the jobs and technology of the future.
“Education in the age of AI is not just about understanding new technologies, but about empowering all learners to leverage these technologies to solve India’s unique challenges. Amazon’s commitment to bring AI education to 4 million public school students, backed by significant investment, is a powerful catalyst for realizing the vision of Vikshit Bharat. Children in remote villages. When children in urban centers have access to the same AI learning tools, we move closer to a truly equitable digital future.Integrating AI into our classrooms is not just a skills initiative, it is also a nation-building initiative.We are preparing our students not only for the jobs of the future, but to be innovators who will design solutions for India and the world.” — Abhishek Singh, Addl Secy MeitY, IndiaAI Mission CEO
AI will make shopping easier for all customers – Over the next few years, hundreds of millions of customers will experience shopping made simpler and more intuitive with AI. Customers’ shopping journeys are simplified by deploying intelligent agents that transform minimal signals into complete shopping missions, enable natural multimodal and multilingual conversations, provide personalized summaries of complex product ratings, and proactively assist by learning from behavior and providing helpful suggestions. Customers in India are already using Amazon’s AI to make their daily lives easier, leveraging Amazon’s cutting-edge AI and machine learning models. Amazon leverages AI to reduce the effort customers spend searching, comparing, and understanding products, breaking down language, literacy, and digital familiarity barriers for shoppers in metropolitan, urban, and rural areas.
1. Rufus is an AI assistant in the Amazon Shopping app built to make shopping faster and easier by providing customers with useful information and relevant, contextual product recommendations. Rufus can search for products based on customer activity, order history, view product price history, and provide recommendations that meet exactly the customer’s needs.
a. Product Discovery: Rufus understands complex queries like “air fryer under ₹8,000 at best discounts” and instantly organizes results into value-based buckets, summarizing top recommendations and savings.
b. Product Comparison: When choosing a mobile phone model for photography, Rufus highlights which mobile phone is the “photo winner” and explains why.
c. Visual Product Overview: Generate short, visually rich explanatory videos that summarize key features, turning chunky product pages into easy, actionable insights.
2. Lens AI is a visual search tool integrated directly into product discovery that lets customers find and shop visually similar products using images, screenshots, and barcodes. Lens AI allows customers to easily view what they’re looking for, upload a text list, take a photo of their pantry shelves, and create a shopping cart.
3. Augmented reality views, also known as “room views,” simplify purchasing decisions and increase customer confidence in categories like furniture and decor, allowing them to see how products will look in their own spaces.
