Companies are struggling to choose the right AI use case: Report

Diving briefs:

Rather than struggling to identify ideas for generative AI implementations, companies find it difficult to know which use cases to prioritize. Snowflake and Enterprise Strategy Group Survey of 1,900 Business and IT Leaders in Nine country.
7/10 Early AI employers say there are more potential use cases than they can fund, the report has been published Found this week. Over half Feel it’s difficult to rely on objective measures like Cost, business impact, execution ability When you decide what to pursue.
Stakes are high to identify the best application 71% We believe that choosing unwanted use cases will undermine the company’s market position. Almost 60% Acknowledge that defending the wrong use case can put your job safety at risk.

Dive Insights:

The recent wave of AI has brought a sense of urgency to most of the long-standing grips, From the data dilemma Project prioritization.

“We can’t work on everything,” he said. Sorinhirgen, Chief Digital Officer and National CIO of EG America. “No one has unlimited resources.”

Overloading your business with AI projects has implications. IT Pro Report AI Project Delay of Up to 6 months According to a published Civo report, organizations are working on budget constraints, skills shortages and computing availability. January.

AI Project Failure Rate It’s also increasing in many businesses Stuck in pilot purgatory. CIOs that can identify AI success stories – AI is not the answer – A key asset to their business.

There are many different ways companies decide to rank use cases.

Aflac Pursuing AI opportunities It focuses on business impact and alignment with broader strategic goals, and supports use case prioritization goals by leaning towards innovation labs. General Mills I’ve been working Narrow down the list of use cases By focusing on areas where value is guaranteed. And executives Estee Lauder Company Maintaining speed A valuable opportunity The top of your mind when deciding where to aim for adoption efforts.

For example, Americait works Cumberland Farms, Kwikshop Several other convenience retailers will first tackle the most business-valued use cases and align them with resources and expected timelines.

However, technology leaders should not convey orders alone; Hilgen He told CIO Dive.

“It’s a joint decision between that and the business.” Hilgen I said. “Obviously, we’re making strong statements about it because of the capabilities and deliverables of technology, but that’s not technology for technology.”