Google’s generative AI video model Veo is now in private preview for businesses to integrate into their content creation workflows. This is a major step forward in AI video generation, as Veo can generate high-quality 1080p videos from text- or image-based prompts.
Veo’s capabilities include producing videos with impressive realism and detail in a variety of visual and cinematic styles. A sample clip published by Google demonstrates the model’s ability to create convincing videos that are difficult to distinguish from real footage.
Veo’s launch comes several months after OpenAI announced its yet-to-be-released competing product, Sora. This will give Google an early advantage in the AI video generation market.
In addition to Veo, Google is making the Imagen 3 text image generator available to all Google Cloud customers through Vertex AI. This expands access to powerful image generation models and introduces new features such as prompt-based photo editing and brand customization.
Google emphasizes that both Veo and Imagen 3 have built-in safeguards to prevent the generation of harmful content and copyright infringement. The company also leverages DeepMind’s invisible digital watermark, SynthID technology, to address concerns about misinformation and misattribution.
With the launch of Veo, Google positions itself as a leader in the rapidly evolving field of AI video generation. As companies increasingly explore the potential of AI in content creation, tools like Veo and Imagen 3 could play a key role in shaping the future of video production and marketing.
