Mumbai, Maharashtra, India, December 7, 2024: IDFC FIRST Bank unveils the first-of-its-kind AI-powered holographic digital avatar of the country’s most famous and legendary actor Amitabh Bachchan and set a new benchmark for customer engagement and digital. innovation. Holographic augmented reality (HXR) devices have touch capabilities that allow users to interact directly with digital avatars. Customers can now engage with Mr. Bachchan’s digital avatar and get information about banking products and services such as zero-fee banking, monthly interest credit, mobile banking and the innovative current account BRAVO. The Bank plans to integrate additional products at a later stage.
This innovative technology redefines the customer banking experience, delivering personalized assistance and an immersive service experience. This initiative is in line with IDFC FIRST Bank’s commitment to a digital-first philosophy and innovation-driven customer-centric approach.
Commenting on the launch, Mr. Shreepad Shende, Head of Business Excellence and Corporate Strategy, IDFC FIRST Bank said, “We are thrilled to be partnering with the Bank of India for the first time. With this, we have created a whole new way for our customers to interact with us at some of our branches, making banking simpler, faster and more engaging. From conception to realization of this pioneering concept, along with Lieutenant Colonel Ramesh Prapaka, CEO and Director, AB Corp. Ltd., we are proud to be the first to partner with Mr. Amitabh Bachchan for IDFC First Bank on this unique initiative. I’m happy. Journey. “
Amitabh Bachchan said: “This unique initiative by IDFC FIRST Bank demonstrates the potential for innovation to create immersive and meaningful customer experiences. It will be interesting to see what happens. I am happy to see my digital avatar being a part of this revolutionary and ground-breaking initiative in banking.”
The first device will be deployed at IDFC FIRST Bank’s Juhu branch in Mumbai, with plans to deploy similar devices at high-traffic branches and other strategic locations across the country.
