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Instagram boss Adam Mosseri has warned against the rise of “infinite synthetic content” that is becoming increasingly difficult to distinguish from reality. He said that in today’s world, people need to start with an attitude of skepticism, rather than assuming by default that what they see is real. The change would be unpleasant, he says, because humans are genetically predisposed to trust their eyes.
Mosseri emphasizes the need for social media platforms to evolve
Mosseri emphasized the need for social media platforms like Instagram to evolve with this changing landscape. He suggested that these platforms need to build the best creative tools, label AI-generated content, and verify authentic content. He also suggested uncovering trustworthiness signals about posters to continue improving originality rankings. This came as part of his larger discussion about how authenticity has become infinitely reproducible in today’s digital world.
Mosseri’s perspective on AI content creation
Mosseri also offered his thoughts on the impact of AI on content creation. “We like to complain about ‘AI lag,’ but there’s a lot of great AI content out there,” he said. However, he did not specifically mention specific examples or Meta’s promotion of AI tools. He criticized camera companies that have been trying to make everyone look like a professional photographer since 2015, and suggested that raw, unflattering images could become a temporary signal of reality until AI can even reproduce flaws.
Mosseri highlights changes in content sharing trends
Mosseri also pointed out that trends in content sharing have changed significantly, with people preferring to share blurry photos and shaky videos of their everyday experiences rather than polished ones. He said this raw aesthetic permeates public content across various art forms. He also predicted that while platforms like Instagram are good at identifying AI content, they could get worse over time as the AI improves.
