When it comes to AI, Microsoft never sleeps as it has proven $80 billion in data center investment. Currently, the company is exploring reward options for publishers whose content is being used by AI. As reported by Axios, Microsoft is creating something for short for what is called Publisher Content Marketplace, or PCM.
The program will be launched with a set of publishers selected during the pilot phase, with additional publishers brought in over time. The news first broke at the invitation-only publishing house summit in Monaco last week.
Attendees will be part of the first group. Over time, Microsoft aims to expand this offering to other publishers in order to develop more effective tools and pricing models for PCM. Furthermore, Microsoft is currently the biggest source of driving the AI ​​market.
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In a growing market, offering advance transactions for content creation outlets, such as those that Microsoft attacked when creating Copilot every day, is nothing but the good news. Microsoft appears to be the first company to make such a product, so that others like Google have shown little interest in trading on AI Marketplace.
Google has previously signed a contract with Reddit, which is generated, but has not taken steps to create a similar market using AI tools. If you have any hope that AI will not devour itself, as the AI ​​overview is clicked away from the site, then some form of compensation is required.
For example, consider searching for “What happened on Xbox and Costco?” With AI overview, AI Tooling rubs the website of this information before providing it at the top of the results, just like if you ask Copilot. In many cases, the website itself misses major revenue from advertising, or even more traffic, which can lead to the sale of certain items, such as games and hardware peripherals.
It says that if all forms of traffic spends money on the website and the website is not generating revenue, the website will disappear. What if there’s not enough outlets to continue generating the above summary of AI? This is where the idea comes to mind is that AI eats living. Because its own skill causes complete loss of information and delegation of its use.
A step into the market intended by the publisher of this information could lead to a recovery in such revenues. As Microsoft reportedly stated in its own slideshow about the offering, “You deserve to be paid for IP quality.”
All sources of AI information deserve to be paid for IP. Microsoft is confident that they dislike “Micro $Oft Haters” and is offering a superior service to the industry with this move.
Microsoft co-pilots are reportedly not used more frequently than ChATGPT and other similar AI chatbots, as Axios points out, but their critical usage is built into the foundations of enterprise support.
Sources I have access to report that their companies are seeking more use of co-pilots. We may also generate weekly or monthly reports of use within the company. This includes things like Fortune 10 Companies.
With more resources dedicated to publishers trying to generate revenue through Copilot, and significantly driving services within companies using their products, Microsoft appears to be doing everything right at the right time.
Leave it to Microsoft and make (occasionally) consumer-friendly decisions in the business field.
For everyone else, are you part of a company or company that promotes the use of co-pilots within the company? Please let us know below in comments and social media!
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