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Google is playing deeper for the fast-growing retail media market, deploying new tools that promise to connect…
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Generative AI & Artificial Intelligence
What is Artificial Intelligence (AI)?
Artificial intelligence (AI) broadly refers to the capability of machines, especially computer systems, to display behaviors typically associated with human intelligence. As a specialized branch of computer science, AI focuses on creating and analyzing technologies and algorithms that empower machines to understand their surroundings, learn from data, and make decisions that enhance their ability to achieve specific objectives. These systems, often referred to simply as AIs, are designed to process information and perform tasks with a level of adaptability and efficiency that mimics intelligent decision-making.