#1: Reinventing entertainment: Creators are the new stars and studios
While technology unlocks new creative possibilities, YouTube creators and artists are leading the way in reinventing entertainment.
our creators and artists
Viewers turn to YouTube to immerse themselves in the best cultural moments. They want a front-row seat to the Super Bowl action from creators like Jessor and Kay Adams, full coverage of the Oscars red carpet, and immersive fandom experiences around Taylor Swift and BTS album releases. we provide everything.
YouTubers are buying studio-sized properties in Hollywood and beyond to explore new formats and produce beautifully produced, must-see television. The days of simply dismissing this content as “UGC” are long gone. These are shows built by creators who greenlit them themselves. Look at Julian Shapiro-Burnham. His upcoming series “Outside Tonight” is a unique late-night experience built for the digital age. When creators hold the keys to their own production and distribution, the only limit is their imagination.
Any format on any screen
Whether they’re watching on the small screen in their hand or the biggest screen in their home, viewers turn to YouTube for an unparalleled breadth of content, including long-form, short-form, music videos, livestreams, podcasts, and more.
From niche interests to global trends, viewers are finding what they love in short-form videos, which are now viewed an average of 200 billion times a day. This year, we’re making short videos even more diverse and easier to stay connected to your favorite creators by integrating different formats like image posts directly into your feed.
We’re also investing in music to help you discover the next artist, uncover the stories behind the songs that move you, and make it easier to discover and experience new releases.
According to Nielsen, YouTube has been No. 1 in U.S. streaming time for nearly three years. 1 YouTube is the new TV. Because creators are the new golden hour. Rachel’s two Children’s & Family Emmy nominations prove that creators are defining the next era of entertainment. Although this is a strong start, this awareness needs to increase further.
