NestleLVMH and L’Oréal are on sale ai power Digital twins that help businesses produce marketing content on a large scale.
Nestlé is considering expanding its technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels.
In-house services generate 3D virtual replicas of physical products, allowing Nestlé to use AI to change package visuals for different environments without the need for re-shooting. These assets can also be adapted to seasonal campaigns or specific digital channels.
The service was created in collaboration with Accenture Song and developed with Nvidia Omniverse, OpenUSD, and AI Enterprise for Generic AI hosted on Microsoft Azure.
Also: Unilever optimizes product photography with digital twins
Nestlé sought a solution to meet the demands of resource-intensive advertising spaces where successful campaigns require six or more different ad formats with varying product packaging changes.
This new automation is expected to create a faster, more cost-effective content creation enterprise, including Nestlé’s Integrated Marketing Services (IMS). Additionally, 45 content studios produce creative assets for both global and local brand initiatives.
The company also says it needs to reduce the time and costs associated with scaling digital twins by 70%.
Nestlé has established a baseline of 4,000 3D digital master products, primarily for global brands, and plans to expand that number to 10,000 digital twins over the next two years, covering both global and local portfolios.
“Our new content organization means we can do more with talented teams by leveraging our skills to create high quality, consistent, scalable content supported by AI digital assistants and digital twin technology.”
He added that the company’s ultimate goal is to attract consumers wherever they are, and what they like.
As part of this initiative, Nestlé is undergoing a digital transformation aimed at expanding customer and consumer personalization. The company has already shifted 72% of its media investment to digital, accumulating first-party data records of over 340 million people.
