He added that Adobe is on a mission to “lower the barriers to creativity,” allowing people who previously didn’t have the means to express themselves technologically to be able to do so.
In response to a question about creative tools becoming increasingly accessible as anyone can now create professional-looking AI content, making craftsmanship virtually cheaper, Balakrishnan said the current phase of generative AI is truly positive and signals a long-term victory for the democratization of creativity. He pointed out that the underlying ethos is that everyone has a story to tell, but there hasn’t always been a way to make it happen…until now.
“We are lowering the bar for creativity by making it easier for anyone to create content, but at the same time, the bar for what audiences consume will continue to rise,” Balakrishnan told Times of India Tech at the Adobe Max 2025 event in Los Angeles.
Adobe also announced a new artificial intelligence assistant for Adobe Express. This allows you to edit and design your projects with interactive commands without having to learn a complex design interface.
Basically, you tell Adobe Express AI Assistant what you want it to do, and it will do what you tell it to do, whether it’s changing colors, layout, or even removing the background.
Adobe says the digital innovation aims to disrupt creative workflows and remove the high learning curve associated with traditional design software.
It is also intelligent enough to consider context and semantic understanding, allowing it to handle abstract or subjective content quality prompts. For example, a user can type “remove the background” or “give this image a tropical feel,” and the software interprets that and makes appropriate design changes.
