Business Insider is preparing to publish stories written by artificial intelligence on its website.
As first reported by Oliver Darcy in the Status newsletter, a new “author” page for “Business Insider AI” has appeared on the news site.
“The Business Insider AI byline uses generative AI tools to draft news articles so you can get more information to your readers, faster,” the page says.
The site says stories are created by artificial intelligence and edited by human staff who are “responsible for overall quality, including accuracy and fairness.”
A Business Insider spokesperson told the Post that the company is currently testing an AI byline, but has not yet published any AI-powered articles.
This is just the latest effort by parent company Axel Springer, which also owns Politico, to increase the use of AI across its newsrooms.
Matthias Dopfner, CEO of the media conglomerate, urged employees to take advantage of AI tools.
Over the summer, he ordered all employees to use AI in some way, Status previously reported.
At Business Insider, editors even told staff they could use ChatGPT to write first drafts, according to the newsletter.
Business Insider’s website states that newsroom staff “can use approved AI tools to assist with drafting, transcription, research, data analysis, fact-checking, and more.”
The company added that human staff are responsible for ensuring accuracy and fairness when using these tools, and instructions for their use will always be displayed on the site.
Business Insider wouldn’t be the first to start publishing articles by AI authors.
According to its website, Fortune magazine uses a generative AI called Fortune Intelligence to create articles that are then edited by the magazine’s business editors.
Meanwhile, Bloomberg has started placing AI-generated summaries at the top of news articles.
Most Bloomberg articles begin with three bullet points created by generative AI to summarize the content.
“This solution is designed to help financial professionals and business executives efficiently discover relevant and timely information to save time, better decide which articles to read deeper, and explore and share more news,” Bloomberg said in a statement on its site.
