Meta is putting pressure on employees to use AI.
Facebook’s parent company tracks its widespread use of its team through a dashboard that it deployed earlier this year, creating a game that encourages employee use.
Expectations for using AI vary from team to team. According to the current four employees, staff in some departments recommend using AI tools, but others are pushed to achieve certain goals.
Between big tech, companies are hanging both carrots and sticks to put employees on AI.
In Meta, engineers and staff are trying to try out chatbots through games and badges, and are tracked on dashboards, and sometimes measured against specific recruitment goals. As previously reported by Business Insider, Google is monitoring the number of extra time productivity that engineers squeeze out of AI tools weekly and encourage staff to try out new tools. Microsoft is trying to tie AI usage into performance reviews. Other companies are purchasing software to monitor whether workers are leaning well towards AI.
The message is clear: you risk playing together and being rewarded or left behind.
“We are well known that this is a priority, and we focus on using AI to help our employees work day to day,” a Meta spokesperson told Business Insider.
Meta CEO Mark Zuckerberg publicly said it is becoming more difficult for the company to use AI internally. Speaking about Joe Rogan’s podcast in January, he said he expected by the end of 2025 Meta would have AI that could meet the standards of mid-level engineering.
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In the first quarter revenue call of Meta in April, Zuckerberg shared more internally about the company’s use of AI. “Zuckerberg hopes that AI coding agents will carry out most of their AI research and development by mid- to the end of next year.
Reality Labs, Meta’s hardware and virtual reality division, aims to exceed 75% of employees’ use of AI tools, according to two people spoken by Business Insider. Currently, the department’s utilization rate is 70%. According to two sources, in June, the sector reached 30% utilization rate.
Meta software engineers and researchers use AI assistants to generate code templates or write code to speed up work, says current employees. In other areas of business, workers use AI to brainstorm ideas, create collaborative workspaces, ask about company policies, ask and write to make suggestions in drafts.
To spur employees to embrace AI, Meta launched a voluntary program earlier this year called “Level Up” and turned AI adoption into a game. The game is designed to help employees work comfortably with AI tools and is accessible through an internal AI chatbot known as Metamate. Employees are rewarded with badges as they hit milestones of various usage levels.
Three worker tracking software providers previously told Business Insider that they have seen a surge in employee AI use over the past two years. That’s because we want to see if AI adoption will pay off and unlock cost savings or productivity gains.
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