As generative media becomes more advanced and accessible, it’s helpful to know where your content comes from and whether it’s been modified. Today, Google is expanding content transparency and verification tools in Search, Gemini, Chrome, Pixel, and Cloud, and deepening partnerships with the broader industry.
Expanding technology
Three years ago, we introduced SynthID, an industry-leading watermarking technology that embeds imperceptible signals into AI-generated content. Since then, we’ve integrated SynthID into our generative media models and products, watermarking over 100 billion images and videos and 60,000 years of audio.
We are using C2PA content credentials, the industry standard for how media was created and modified, in a growing number of generated media tools, with or without AI. Pixel 10 is the first smartphone to offer content credentials for images in the native camera app, and we plan to expand this technology to include video on Pixel 8, 9, and 10 smartphones in the coming weeks.
Pixel uses this technology at the point of capture to document content as it is captured by the camera. In the age of generative media, we believe identifying authentic, unedited content can be just as important as knowing when a file was created or edited using AI.
Provide more ways to validate content
Our goal is to make it easier for you to learn about the content you encounter online. That’s why we recently added SynthID validation for images, video, and audio to the Gemini app. Already used 50 million times around the world, we’re extending this verification feature to search now and to Chrome in the coming weeks.
Find out where your images come from using Lenses, AI mode, search features like Circle to Search, and Gemini in Chrome. Ask, “Is this made with AI?” or “Is this generated by an AI?”
We’ve also added C2PA content credential validation, making it easy to see if your content is the unaltered original from the camera, if it’s been modified, and by what tool. The feature is rolling out today in the Gemini app and will be coming to Search and Chrome in the coming months. It’s powered by features like YouTube’s labels that identify AI-generated content, and a collaboration with Backstory’s trusted testers to make our discovery tools faster and more reliable.
