Business and computing students at the University of Worcester will be educated on the ethical use of artificial intelligence (AI) from September.
Leaders at Worcester Business School, home to the university’s School of Computing, have designed a module to teach the responsible use of AI across a variety of disciplines.
All undergraduate students taking courses from accounting and finance to business studies, digital marketing, cyber security, and more will study alongside students from other related fields to deepen their understanding of the capabilities and limitations of AI.
Rowena Simmons, undergraduate course leader in business management and marketing at the university, said: “AI is being used in the workplace, so we will be looking at a range of real-world case studies.”
“Students gain hands-on experience by working on projects that allow them to explore AI tools related to their subject areas, such as business, computing, and accounting.
“This module is designed to ensure that students feel that what they learn is relevant and connected to their future careers.”
“Students will learn how to tell if an AI is hallucinating, which is when an AI generates plausible information but is incorrect, and when they get low-quality results.”
Rowena said students will learn how to work with different types of artificial intelligence and how it is used in different applications and different industries.
“The term ‘artificial intelligence’ is often used to describe machine learning, but there are many different types of artificial intelligence.
“Self-driving cars like Tesla rely on computer vision, which is a different branch of AI than the technology behind the chatbots in your phone. They use large language models. AI systems are trained on vast amounts of text to generate human-like responses. And it’s important that people understand how big the world of AI really is.”
The University of Worcester has built a reputation for preparing students for the workforce and is consistently ranked among the top universities in the country for graduate employment.

